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The Business Builder Module provides you with many benefits and features. Mail-merge and email broadcasting allows you to send personalized emails in batches with one click of a mouse. Additionally, automated mail-merge, birthday, anniversary and newsletter emailing can be setup, so you can build personal relationships with your customers, through minimal effort. Furthermore, all emails are tracked, allowing you to see who has opened your e-mails and how many times they’ve viewed them. You are also able to setup automated to-do lists, that email you reminders whenever tasks are due. Invoices can be emailed or printed automatically by using the purchase history. Finally, the sharable calendar allows you to share selected events with your team, clients and prospects, while keeping personal events hidden.