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Marketing Cloud from SalesForce

A web‑based CRM software system designed by SalesForce.
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Social Listening

Listen at social scale. Tap into real-time conversations from more than 400 million social sources. Use social insights to make better business decisions in marketing, sales and service. Identify advocates and keep a finger on the pulse of your brand.

The Marketing Cloud tracks sources across the web, including: Facebook, Twitter, YouTube, LinkedIn, blogs, online communities and the Twitter Firehose. Real-time dashboards give you actionable insight, such as customer sentiment, demographics, intent and influence, so you can better connect.

Social Content

Create compelling social presences. Create and deploy social content to customers wherever they are - on social networks, websites and mobile. Use more than 50 social applications, such as contests, videos and photo galleries, to engage fans with powerful content. Add social components to all content and maximize your reach across the web.

Leverage the asset library to share branded content with your teams and maintain consistency across your social presences.

Engagement

Connect with customers. Build a community of advocates by connecting with customers when and where they are most engaged. Discover and respond to customers and prospects in real-time across social platforms. Spark conversations with messaging power that extends beyond simple text - attach videos, images and links to engage users or drive traffic.

Scale engagement with social workflow and automation. Leverage granular rights and permissions to give users the access they need without sacrificing security.

Workflow and Automation

Align sales, service and marketing. Apply sophisticated analysis and rules to organize the thousands of conversations happening across the web. Use social insight to build more accurate customer profiles. Share insight with your teams to optimize social campaigns, align sales and improve customer service.

Bring social insights into Salesforce CRM for use with sales and service.

Social Ads

Amplify your content. Manage and execute optimized social ad campaigns. Reach your desired audience by quickly and easily creating highly targeted campaigns at scale. Turn your most engaging content into compelling social ads.

Leverage data to optimize campaign content and make informed ad buying decisions - easily identify which ads and demographics deliver the best performance.

Measurement

Track campaign ROI. Identify how social activity drives sales. Track the performance of your content, such as how it increases website traffic, signups or downloads.

Use data to optimize social campaigns in real-time and create more effective new campaigns. Determine your brand advocates and how social presences increase revenue.

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