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CRM (Customer Relationship Management) is all about managing the interface and relationship with your customers. It was once thought that CRM was a separate component to both your business and your business software. That thinking led businesses to hire independent personnel and provide them with independent software tools to handle the task. This will inevitably lead to isolation and islands of information that are not shared with others throughout the company.
CRM is a business philosophy, not just a software element. It is a decision made by business owners and managers to better identify their customer needs and to give their employees the tools to improve or maintain a high level of customer satisfaction. All employees, right up to the CEO, should be on board with supporting your CRM plan. That means that everyone must also have access to the tools and data to help them.
M3 provides you with the tools and information you need to successfully manage your customers and your processes. There is no need to spend time and money attempting to integrate a specialized sales application with the rest of the company. The advantage of having these tools fully integrated with the rest of your ERP business software is obvious.
While there are some main points to CRM, CRM permeates the entire company and therefore should also permeate your entire software solution. You can’t simple bolt on a screen that’s called CRM without making sure it’s fully integrated into the entire system.
"CRM/ Marketing" is part of the Millennium III (M3) line of products, developed by Rover Data Systems.