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Retail Realm Distribution

A developer of business management software.

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In response to the numerous hardware companies selling expensive and proprietary solutions, the mid-1990s birthed a new kind of company — one that saw how these costly systems were starting to suffocate small to medium-sized businesses. It was this market that Retail Realm sought to embrace by offering open platform solutions. Small and mid-scale retailers soon had the tools to keep pace with large-sized businesses and conglomerates.

Today, Retail Realm is a global company specializing in creating and managing a portfolio of vertical business software solutions that are marketed worldwide through a community of resellers.

For more than a decade, Retail Realm’s flagship product was Microsoft Retail Management System (RMS). Retail Realm’s strong foothold in the Microsoft Retail community began with the inception of RMS, when it was previously QuickSell and had not yet been purchased by Microsoft. With a large reseller base as well as offices in the UK, Spain, Germany, South Africa, UAE, India, and Egypt, Retail Realm successfully sold RMS globally while earning international acclaim and recognition as a premier software distribution company.

Retail Realm’s well-structured business strategy has been a main factor in their continued growth. In addition to offering a scalable, comprehensive POS solution, they employ a two-tier value-added distribution model, selling products only through their certified reseller base. Believing that these resellers are paramount to ensuring maximum sales growth, Retail Realm provides full training / certification programs and partner with their resellers from deployment to after-sales support. The result: the best price discounts, technical support, lead referrals, and product customization.

Although, to date, they have largely focused on RMS, Retail Realm also has alliances with many other vendors that provide software and hardware solutions relevant to retail markets. This gives their resellers more opportunities for sales growth, enabling them to target companies—from one store to thousands of stores—in any geographic location. Retail Realm has adopted additional add-ons and stand-alone products developed by leading companies who have expertise in other vertical markets. These products include the renowned Business Appointment Manager that can integrate with almost any software. Retail Realm showcases these solutions at their annual ‘Retail Realm Technology Conference’ for Resellers and Users.

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