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Oracle Marketing Applications let you create and deploy effective, information-driven marketing programs by supporting a continual flow of accurate information between all divisions - marketing, sales, service, finance, and administration. Whether you use Oracle Trade Management to handle complex B2B trading relationships, or Oracle Marketing to precisely measure and track campaigns, Oracle Marketing Applications help you execute marketing plans that are measurable and meaningful to your customers and your management.
"Marketing" is part of the Oracle E-Business Suite line of products, developed by Oracle.
Oracle E-Business Suite is a horizontal product. It offers functionality designed for usage across a wide variety of industries and business types.