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Odoo’s module “Lead Automation” provides you with a lead automation through marketing campaigns that are fully adaptable and customizable.
The campaigns are dynamic and multi-channels, allowing you to follow your marketing strategy in a way that fits your needs.
This powerful app will help you to drive the marketing performance up and to optimize campaigns from lead to close.
You can define segments and lead your campaign activities by specific area. Then you can analyze the results to verify the performance of campaigns and their commercial impact.
"Lead Automation" is part of the Odoo (formerly OpenERP) line of products, developed by Open ERP s.a..
Odoo (formerly OpenERP) is a horizontal product. It offers functionality designed for usage across a wide variety of industries and business types.