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*Business Intelligence *
In today’s fiercely competitive market, companies must be adept at analyzing data in order to spot sales trends and do product analysis. Companies need to ask key questions, such as: How many seconds did an online shopper spend looking at a particular item? What does a five-year history of that customer’s purchases look like? What are the characteristics of the most profitable 10 percent of the company’s customers?
But gathering countless factoids won’t give any company a competitive advantage. In fact, the more information a company pours into typical business-intelligence packages, the more difficult, time-consuming, and expensive it becomes to do benchmarking and market study analysis.
To see a real payoff, organizations need to consolidate business intelligence data that is often segregated between divisions. That’s the only way to get a single view of business operations.
To that end, NetSuite CRM+ offers pre-integrated, comprehensive and real-time business intelligence software solution that helps companies reach their top-line goals and fine-tune their business processes. Moreover, NetSuite CRM+ offers the ultimate flexibility, letting you mine business data from your database using ODBC tools, or your choice of business-intelligence software packages.
Most companies know the old adage is true: It’s cheaper to market and sell to an existing customer than to acquire a new one. And customer acquisition costs will only keep rising over time. That’s why it’s critical to segment your customers, and generate revenue from your existing customer base. Moreover, it’s imperative to have marketing analytics capabilities in order to foster strong customer relationship management (CRM) strategies.
Using NetSuite’s CRM+ solution, you can mine your customer data and tap into new revenue streams. And since NetSuite CRM+ provides a single, powerful platform, you no longer have to switch back and forth between multiple applications, or departments, in order to obtain demographics data, customer buying patterns, or lists of your most valuable customers. Additionally, NetSuite CRM+ is completely integrated, saving you the considerable expense and hassle of tying together disparate systems yourself.
Knowledge management is more of a way of doing business than it is a type of product. And in the Internet age, a cornerstone of knowledge management is saved searches¡Xthat is, searches you create once and then execute repeatedly, getting dynamic results each time.
With NetSuite’s CRM+ knowledge management solution, you get the information you need by creating custom searches based on fields in your records. Saved searches allow you to view such information as your top-selling products, the number of support cases in your queue, or customers who have overdue invoices.
Companies want to transform the massive amounts of data collected from their CRM, ERP and other systems into meaningful reports. Otherwise, how can they use the information to drive the organization forward, or make valuable improvements to their business processes? Moreover, businesses need reports that are tailored to their unique business model, corporate environment, or vertical industry.
At NetSuite’s CRM solution, we recognize that one size does not fit all. That’s why NetSuite CRM+ offers not only a host of standardized reports, but also the ability to create and customize your own reports. With NetSuite CRM+, you finally have the reporting capabilities that fit your business.
"Business Intelligence" is part of the NetSuite CRM+ line of products, developed by NetSuite.
NetSuite CRM+ is a horizontal product. It offers functionality designed for usage across a wide variety of industries and business types.