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Customer Management provides retailers with around-the-clock, customized access to sales, marketing and customer service resources, enabling them to identify, acquire and serve their customers more effectively though the management of all touch points, including person-to-person contact, telephone, email, and the Internet.
Marketing automation enables organizations to analyze target audiences using methods such as RFM (Recency, Frequency and Monetary Value) align campaigns with appropriate market segments; plan and execute highly personalized campaigns with the right message at the right time; use preferred communication channels; and measure, monitor, and refine campaign performance to ensure optimal return on investment.
Telesales is designed to enable call center agents to generate increased revenue, improve customer satisfaction, and create a closed-loop information system. This application enables telesales professionals to work more efficiently by providing essential sales functions including opportunity and forecast management, account management, contact management, campaign management, and activity tracking.
Call center management enables agents to manage, synchronize, and coordinate all customer interactions over multiple communication channels such as the Web, POS, telephone, and email. Using this function, company personnel become customer relationship managers, combining support over a broad range of products and services and adding value by proactively informing customers about targeted offerings that meet their specific requirements.
"Customer Management" is part of the Monsoon Stone Edge line of products, developed by Monsoon Commerce.