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Microsoft Dynamics AX gathers all your customer information in one place and keeps it structured and readily available. This provides you with the necessary insight to identify your customer’s needs and make optimal sales and marketing decisions. Modules include:
Marketing Automation - Make campaign planning, execution, and analysis easier by placing all relevant marketing information at your fingertips. Campaigns can be based on back office and front office information and are easily organized, executed, tracked, and analyzed.
Sales Force Automation - Provide your sales and marketing personnel with the tools they need to track any type of activity targeted at customers, prospects, suppliers, or other business contacts. Not only can you log information for general sales support and for automated marketing purposes, but you can also give all your employees access to updated information in Microsoft Dynamics AX.
Sales Management - Help sales and marketing managers work more efficiently with their teams. Use it to manage and monitor individuals, teams, and the entire organization, and to display sales data graphically.
Telemarketing - Execute and manage telephone sales and marketing functions from one place. Use Telemarketing for a variety of activities, including sales-lead generation, customer surveys, direct marketing campaigns, and customer support.
"Sales and Marketing" is part of the Dynamics AX (formerly Axapta) line of products, developed by Microsoft.