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AGORA Events Manager stores and organizes prospect and attendee profile information for marketing purposes. The system automates the entire process of planning and executing email and direct mail campaigns to increase response rates and attendance rates at specific events. With its powerful analysis and reporting engine, AGORA Events Manager can help organizations determine which marketing campaigns are the most effective and what prospects are more likely to attend one event over another.
The system can also maintain detailed customer and prospect information, including contact information, activity history, demographics, interests, resumes, buying behavior and other user definable personal attributes.
"Marketing Automation & Prospect/Client Management" is part of the AGORA Events Manager line of products, developed by BGE Enterprises.