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IFS/Sales & Marketing™ is a scalable solution for handling information about one of the most important factors for the organization - its customers. To be able to accommodate customers, you have to know who they are, what they need, and how to communicate with them. This component facilitates the marketing and sales processes while conveniently providing management with compiled data as a basis for decision making. It helps sales teams track, manage and execute activities that are important to securing sales opportunities and keeping existing customers satisfied. Selection and marketing campaigns are made easy, so the marketing department can quickly and smoothly identify and communicate with customers. Tools that track progress and view business-critical information give management the complete picture.
"Sales & Marketing" is part of the IFS Applications line of products, developed by IFS North America.