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Cybex Advanced Retail Marketing application provides a comprehensive approach to enterprise-wide customer and marketing management. Multi-Channel Marketing solution is designed to enable you to create optimized strategic marketing plans and campaigns based on customer segmentation, purchase patterns and ranking derived from the integrated multi-channel customer profile and purchase history data warehouse.
Cybex Marketing is a comprehensive application that integrates market planning and evaluation, information driven selling, content management, customer management and analytics within its campaign management tools. Provide a process for adjusting campaigns to react to the most current and comprehensive data. Seamlessly Integrated with Cybex Merchandising System, Accounts Receivable, Store Systems, Internet Storefront, Cybex Data Warehouse, and Cybex Reporting System to ensure all areas of the enterprise rely on the same marketing plan facilitating marketing control and optimization.
Customer Management Take advantage of multiple channels for capturing customer information including Store Systems, Internet and External Lists to build a valuable customer data warehouse. Availability of extensive number of customer profile variables, customer profile lists, flexible code lists, ranking, merchandise and price-point purchase patterns combined with Cybex data warehouse and advanced query capabilities allows for customer segmentation, analysis and marketing optimization.
Promotion Planning Utilize multiple promotion programs including hierarchical merchandise offers, customer loyalty programs, special offers, VIP customers, coupons, customer appreciation mail offers to achieve the optimum mix of sales volume and pricing.
Advanced Query Selection Three Discrete query and selection applications combine for Ease-of-Use, Speed and Functionality. Customer search is designed to satisfy novice users at store and Sales Professionals. Filter by Form allows sales professionals and direct contact marketing personnel to quickly build user-intuitive selections based on multiple variables and ranges of values. Advanced Query Selection facilitates powerful sophisticated data mining and marketing selection lists designed for marketing staff with no requirement of prior SQL or Query technical experience. All queries can be saved as selection queries, or customer lists. Lists can be recalled, used in subsequent selection or combined to generate derived lists eliminating duplicates.
Data Mining and Analytics User security access and complete real-time integration with Cybex Merchandising module ensure purchases don’t exceed plan budget. Marketing Cost and Effectiveness Measurement Flexible report selections and templates facilitate customizable user reports based on a single store, day and class or an entire enterprise season summary. Segment reporting designed for location, category, merchandiser and buyer performance analysis and identification of possible markdowns and returns.