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Today, Loyalty Programs are a norm in Retail business and also in non-consumer industries like trading, manufacturing and non-profit organizations. The need to be closer to the customers, understand their buying pattern and offering customers a value for their money has prompted these diverse industry segments to seriously think and deploy customer retention strategies.
iVend Loyalty, an SAP Certified application which is designed to significantly improve customer retention by bring them continuously back and at the same time aims to improve the customer satisfaction level. iVend Loyalty is currently integrated with iVend Retail and has capabilities to integrate with any Business Management or Retail application using the universal and platform neutral web services based APIs.
Do Retail businesses need Loyalty? The answer to this is YES, because Retail business look at