Act-On’s fresh approach to marketing automation and email marketing gives users full functionality without the complexity other systems impose and doesn’t require dedicated IT support to manage. Its streamlined user interface puts first-rate online marketing tools at the fingertips of the marketer, making campaign creation and program execution easier and faster. The system integrates with all major CRMs and webinar management applications, and other tools too, most with one click.
Act-On’s cloud-based integrated marketing automation platform allows marketers to tie inbound, outbound, and lead nurturing programs together.
Platform features/benefits include:
- Best-in-class email engine
- One-click integration to leading web conferencing and CRM solutions
- Tools for website visitor tracking
- Lead scoring and lead nurturing
- Automated programs; trigger & drip campaigns
- Social media prospecting & publishing
- Design tools for web forms, landing pages and emails
- Inbound tools for advanced SEO, Google AdWord tracking, and blog integration
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